The Business Side of Things

Go Above And Beyond: Why Send Hand Drawn Greeting Cards To Your Clients

If you're a small business owner, you need an effective way to reach out to your clients. If you're like most business owners, you rely on electronic messaging. Emails may be an effective way to conduct official business. But, they're not necessarily the best way to provide the personal attention your clients need. That's where greeting cards come into the picture. Greeting cards lost their appeal once it became easier to send ecards. Unfortunately, ecards don't always convey the right message. Here are just four of the reasons you should reach out to your clients with hand-drawn greeting cards.

Show You Care

When you have clients, you need to show them you care. That's not always easy to do with electronic messaging. Even ecard messages can get lost in the translation. That's because ecards don't provide a personal touch. Because of that, your clients may not feel the personal connection you're trying to convey. That's why you need to send hand-drawn greeting cards to your clients. When you send personalized greeting cards to your clients, they'll know you care about them. 

Avoid Virus Risks

If you're sending ecards to your clients, you may be exposing them to virus risks. Ecards can be contaminated with viruses. Unfortunately, it only takes one virus to crash a computer system. That's a surefire way to aggravate your clients. The best way to protect the relationship you have with your client, and prevent virus infections, is to forego the ecards. Send hand-drawn greeting cards instead. 

Make Sure They're Seen

If you've ever hit the delete button before opening an email, you know how common the practice is. If you're sending ecards to your clients, they could be doing the same thing. Unfortunately, that means your clients may not be seeing the greetings you're sending to them. That's why you need to send hand-drawn greeting cards instead. When you send greetings through the mail, you know your clients will get them. That means your greetings won't get overlooked. 

Outdo Your Competition

If you have business competitors, you need to get out in front of the pack. You can't afford to let your competitors do a better job with clients. That's where personalized greeting cards come in handy. Your competitors may be sending ecards to their clients. But, you'll be taking the personalized approach by sending hand-drawn greeting cards. Your clients will appreciate the extra effort you're taking.